Introduction
Since 2005, there has been a social media network called YouTube. It is a crucial component of any social media advertising strategy today. Making an ad with the proper YouTube ad specs in 2023 is a crucial step for success in YouTube advertising.
A well-crafted video has the potential to become viral and skyrocket brand recognition. We’ll cover skippable and non-skippable commercials, bumper ads, TrueView ads, and more in this blog.
Below are YouTube’s ad specs to assist you with your YouTube advertising.
1. Video commercials that can be skipped
Users have the ability to skip these video commercials entirely by clicking the skip button after 5 seconds. They may appear before, after, or even during the actual video content.
What requirements must an advertisement meet?
- Details of the companion image: 300 by 60 pixels
- YouTube must be posted.
- Static GIF, JPG, or PNG
- Observe Google’s guidelines for picture ads
- Max. 1000KB
2. Inability to avoid video adverts
Before viewing the main video, you must watch the non-skippable video commercial in its entirety. They may be inserted prior to, following, or even during the main video.
YouTube’s non-skippable ad specifications for 2023 are as follows:
- YouTube must be posted.
- 300 x 60-pixel companion picture
- static GIF, JPG, or PNG
- Observe Google’s guidelines for picture ads
- Maximum 1000 KB Length 15 or 20 seconds maximum
3. Ads on bumpers
Short films known as bumper advertisements are played after an ad, whether it is skippable or not. They precede the video the viewer has selected to watch and cannot be skipped. A campaign’s reach may be increased using bumper advertising, and they work well on mobile platforms. A bumper ad’s maximum video length is 6 seconds.
The following are the specifications for YouTube bumper ads:
- File types: MP4 or MPEG, Quicktime, Windows Media, AVI, ASF, or ASF
- Recommended resolution: 640 by 360 pixels or 480 by 360 pixels 30 frames per second.
- Native aspect ratio without letterboxing (for instance, 4:3, 16:9)
- File size cap: 1 GB
- Duration: six-second
4. Ad overlays
Images that appear superimposed on a video are called overlay advertising. They’re one of YouTube’s more affordable ad solutions. When you click on one of these advertisements, a new tab or window will open with the advertiser’s landing page.
The YouTube overlay ad specifications for 2023 are
overlay picture:
- necessary
- Size in pixels: 480 by 70
- static GIF, PNG, and JPG file types
- 150 KB size of file
Optional companion banner:
- Dimensions: 300 by 250 pixels
- GIF, PNG, and JPG file types
- 150 KB size of file
5. Customary banner adverts
Animated or static graphics known as standard display advertising can show on a variety of Google domains, frequently above your suggested YouTube videos.
The YouTube ad specifications for common display advertisements in 2023 are:
- the following dimensions: 300 by 250 pixels
- (Companion videos on YouTube Reserve) 300 x 60
- 300 x 600 pixels (exclusive to Zagat)
6. TrueView discovery adverts for videos
The goal of TrueView Video Discovery advertisements is to increase the visibility of your content on YouTube mobile homepage and search results pages.
A thumbnail picture from your video, a headline, and a description are all included in the advertisement to assist people understand what the video is about.
The requirements for YouTube TrueView for video discovery advertising are:
What size is ideal for a video ad?
- It is advised to choose a resolution of 640 by 360 pixels or 480 by 360 pixels.
- File types: MP4 or MPEG, Quicktime, Windows Media, AVI, ASF, or ASF 30 frames per second.
- Aspect ratio: The original aspect ratio (for instance, 4:3, 16:9) without letterboxing
- File size cap: 1 GB
7. TrueView in-stream advertising that can’t be skipped
What kind of ads are on YouTube?
The 15–20 second TrueView Non-Skippable In-Stream YouTube Ads in 2023 are not skippable. You only pay when these adverts are seen; they are displayed on YouTube and websites with Google video partners.
The requirements for in-stream, non-skippable advertising on YouTube are as follows:
- File types: MP4 or MPEG, Quicktime, Windows Media, AVI, ASF, or ASF
- Recommended resolution: 640 by 360 pixels or 480 by 360 pixels 30 frames per second.
- Native aspect ratio without letterboxing (for instance, 4:3, 16:9)
- File size cap: 1 GB
- 15 or 20-second duration
8. Skippable in-stream advertising in TrueView
After 5 seconds, TrueView Skippable In-Stream Ads can be skipped. They may be found on YouTube and Google video partner websites and range in length from 12 seconds to 6 minutes.
You only get paid when someone sees your ad for at least 30 seconds (or the entire video if it’s shorter).
The requirements for in-stream skippable adverts on YouTube are as follows:
- File types: MP4 or MPEG, Quicktime, Windows Media, AVI, ASF, or ASF
- Recommended resolution: 640 by 360 pixels or 480 by 360 pixels
- 30 frames per second.
- Native aspect ratio without letterboxing (for instance, 4:3, 16:9)
- File size cap: 1 GB
- 12 to 3 minutes in length
9. Cards with sponsors
A sponsored card emphasizes details about the primary video, such as products featured in the video. They are similar to overlay ads, however, they only last for a short while.
In the top right corner of the video, there is an emblem that invites viewers to discover more. Videos played on desktop, laptop, and mobile platforms can all display sponsored cards.
Files of the following kinds can be opened:
- GIF, PNG, and JPG.
- The cards may hold a maximum of 5MB.
- They have to have a 1:1 aspect ratio.
Conclusion
YouTube’s dimensions and requirements change along with platforms. These are the advertising options that YouTube now provides, and there is a tremendous chance to profit from its sizable and expanding user base. Pay attention to the recommended practices mentioned here and YouTube’s rules when you construct your advertising to produce successful outcomes.